Herrera spent years as a candy and chocolate salesman, working accounts for Hershey and Ferrara Candy before running for office.
Joe Paz Herrera is a 20-year resident of Natalia in Medina County who worked for Hershey, Bimbo Bakeries, and Ferrara Candy before entering politics. He ran three times as the Democratic nominee for Texas House District 53 (2020, 2022, 2024), losing each time, and is now running for State Senate District 24. His campaign centers on rising grocery and food costs, drawing on his food-industry background and ties to HEB.
Herrera’s take on Texas values
His campaign website says he wants to raise the minimum wage to make living in Texas more affordable, and he says he'll stand up to big corporations (like data center companies) that threaten rural communities. No formal voting record exists yet since he's never held office, and no union endorsement was found.